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Pearl Allen
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TRUSTED BY TRAVELLERS CAMPAIGN

HERO CAMPAIGN

Flight Centre's newest brand campaign, Trusted by Travellers, leverages the brand's greatest competitive advantage– the trust of their customers. 


At the core of the campaign are real Flight Centre customers, whose images are used as the campaign's hero visuals.

SOCIAL MEDIA COMPETITION

Social media competition to support the overarching Trusted by Travellers campaign, where customers could submit their travel photos for the chance to win a Flight Centre gift card and be featured in the campaign.

STORE MODERNISATION

Wall art design for new Flight Centre stores to modernise brand and inspire customers in their travel booking journey.

Window board design to promote Flight Centre's product offering.

FLIGHT CENTRE INSURANCE

Design for newly launched Flight Centre Insurance product, utilising Flight Centre's tongue and cheek visual identity.

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